Overview
Capital Upfitters operates capitalupfitters.com to market our vehicle upfitting, coating, and accessory services. This policy explains what we collect, why we collect it, and how to contact us with questions or removal requests.
Information You Provide
When you submit a quote, callback, or dealer/government inquiry, we collect the contact, vehicle, and service-request details you enter — for example name, email, phone, ZIP code, business name, vehicle year/make/model, VIN, license plate, color, the services you’re interested in, your preferred appointment date, and any message you include. This information is used to respond to your request, prepare an estimate, and follow up about your project.
Technical and Attribution Data We Collect Automatically
To prevent fraud, secure the site, understand which marketing channels work, and improve your experience, our forms also capture technical data when you submit. Specifically:
- IP address and approximate geolocation derived from it (city, region, country, and ISP/organization).
- Browser and device information (user-agent string).
- Referral source — the website that linked you to us, if any.
- Landing page and form page URLs.
- Campaign tracking parameters when present in the URL (UTM source, medium, campaign, term, and content; Google gclid, Microsoft msclkid, and Meta fbclid click identifiers).
- A derived lead source label (for example: Google Organic, Google Ads, Bing Organic, DuckDuckGo Organic, Meta Social, Yelp, YouTube, Direct, ChatGPT/AI Referral, or generic referral).
By submitting one of our forms, you acknowledge that submissions may collect technical data such as IP address, referral source, browser, and approximate location for fraud prevention, analytics, and lead-attribution purposes.
Cookies and Local Storage
We use first-party browser storage (localStorage) to remember the first page you landed on and the first referrer that brought you to our site, so that our quote follow-up reflects how you originally found us. We do not use third-party advertising cookies on this site.
How We Use Your Information
- To respond to quote, callback, and dealer/government inquiries.
- To prepare accurate estimates and schedule work.
- To send transactional emails and SMS related to your appointment or project status.
- To detect and prevent spam and fraudulent submissions.
- To measure marketing performance in aggregate.
Sharing
We do not sell or rent your personal information. We share information only with service providers that help us operate (email delivery, hosting, scheduling, IP-geolocation lookup), and only the minimum data needed to do their job. We may also disclose information when required by law.
Data Retention
Lead submissions are retained as long as needed to service your inquiry and meet our legal and accounting obligations. You may request deletion at any time using the contact details below.
Your Choices
- Access, correction, or deletion: email us and we will respond within 30 days.
- Do-not-contact: reply STOP to any SMS or email and we will stop further marketing follow-up.
- Browser controls: you can clear localStorage in your browser settings at any time to remove the first-landing/first-referrer record we keep.
Security
Submissions are transmitted over HTTPS and stored on access-controlled systems. No internet service is perfectly secure, but we take reasonable steps to protect the information you send us.
Children
This site is not intended for individuals under 13. We do not knowingly collect personal information from children.
Changes to This Policy
We may update this policy from time to time. The “Last updated” date at the top of the page reflects the most recent change.
Contact
Capital Upfitters
Rockville, MD
Phone: (301) 304-1419
Email: CapitalUpfitters@gmail.com